Get expert communication strategies from the absolute best in the business with For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.
Authored by Ronn Torossian
, the founder and president of 5W Public Relations, one of the 25 largest US PR firms in the US, For Immediate Release reveals how effective communication within public relations can make or break you. Filled with information that is designed to help companies and individuals present themselves in the best possible light, For Immediate Release is a must-have for anyone seeking to successfully balance and exploit the line between media and public relations.
In For Immediate Release, you'll learn vital game-changing information regarding:
Moving People, Shaping Minds:
Learn how an effective PR campaign can help companies define their brands, grow their audience, and stay out of negative press situations. Also see how marketing and PR are a vital part to the success of any business…all while getting a glimpse of a day in the life of a successful PR firm.
Know Your Own Reality:
Learn how to play to your strengths rather than running uphill and always playing catch up with foreign concepts. Accepting the reality of your business, situation, and strengths rather than pretending to be something else will pay off in the end.
Talk Isn't Cheap- It's Undervalued:
From daily conversations to social media
, learn how you can use the power of communication and dialogue to enhance your business marketing goals. Learn to identify the enormous difference between appeasing and empathizing when trying to get a point across. Also discover how to use branding as way to let your audience know that you identify with them.
How PR Can Capture New Clients:
In all messages from your business, you should constantly be evolving and adapting with your audience. This includes PR and making your brand one that new clients can easily welcome and adapt to.
Authenticity-Your Personal Calling Card: You want to remain authentic no matter how your business may grow. A unique personality and the ability to appear trustworthy in the eyes of the public are key to remaining successful.
Getting Out in Front:
Learn how to capture media attention for all the right reasons. More than that, learn to make sure your message is being heard and well-received by the overcrowded throngs of the internet.
In G-d We Trust, Not the Media:
Learn to properly navigate the slippery slope that comes with media exposure; dealing the right away with the media is an essential ingredient to marketing and great PR.
Manage Crises Immediately: No matter the nature of crises
, you need to handle them promptly. Learn how to exercise great PR strategies to help prevent them and to repair any damage once they occur.
Give More to Get More:
Learn how to implement corporate responsibility and charitable work into your business; giving back to the public and those less fortunate is more than just a PR stunt when handled correctly