It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive-and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian, CEO of 5WPR reveals how public relations can do just that-while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).

For Immediate Release will show you how to:

• Frame the debate and control the conversation
• Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them
• Promote the interests of your brand or business; deter or potentially stop what is not in your interest
• Build on great press, and avoid or minimize bad press
• Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see
• Handle a crisis in the most effective and efficient manner

See the positive difference effective PR makes through compelling case studies-Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Roger Stone and Hank Sheinkopf, and many others-and your own business.

Don't miss this book by Ronn Torossian.